Hi, I’m LAURENT HERMOUET, I’m an art director and a graphic designer based in Paris. I started my career in 2000, creating CD cover artworks and illustrations at the INK agency. After that, I was a freelance designer, exploring different methods of creativity through Flash animation, 3D and post-production. In 2005, I joined the PUBLICIS advertising group as Art Director. I was responsible for national advertising campaigns from early conception to press and web initiatives. In 2008, I created my own design studio.